We established a wellness brand that advocates for healthy and sustainable living. Through our research, we crafted a brand strategy that prioritizes quality, sustainability, and wellness. Our new brand identity, which include packaging, web design, and social media graphics, showcase Basal's distinctive features and benefits that promote healthy and sustainable lifestyles. Our goal was to differentiate Basal from its competitors, embody our values, and inspire customers to lead healthy and fulfilling lives.
Naming & Strategy
Website Design & Development
Introducing a new and fun way to make boba — at home.
A comprehensive visual identity and website build for a new leader in the protective eyewear category.