We created a new athleisure wear brand that celebrates the power of grit, while connecting back to nature. We designed a brand that inspires people to get outdoors, embrace nature, and achieve their fitness goals. We developed a strategy that focused on high-quality, performance-driven materials and a bold, empowering visual identity, with elements that reflect the beauty and power of the natural world. We designed Grit Park's brand identity which showcases its unique features and benefits while inspiring customers to take their athletic performance to the next level. Grit Park reflects the spirit and drive of its customers.