Work
Arclight Cinemas
For the love of the Silver Screen
Arclight Cinemas
Coffee is more than a drink—it’s a ritual, a pause, a companion on life’s journey. En Route Coffee was founded on this belief, crafting specialty coffee for those who embrace movement, curiosity, and the open road. Whether it’s the first sip of the day or a mid-journey recharge, En Route exists to fuel moments of inspiration.
Our collaboration with En Route Coffee began with a shared vision: to create a brand that feels as dynamic and intentional as the people who drink it. We set out to craft an experience that reflects the brand’s adventurous spirit while maintaining the warmth and familiarity of a trusted coffee companion.
Inspired by the rhythm of travel, our approach to the identity blends refined minimalism with tactile warmth. The wordmark carries a sense of motion—clean yet expressive, embodying the fluidity of a journey. A rich, grounded color palette evokes natural landscapes, balanced with typography that feels modern but timeless. Every touchpoint, from packaging to digital, reinforces a sense of movement and possibility.
En Route Coffee is more than a caffeine fix. It’s a brand designed for those always moving forward—one sip at a time.
Coffee is more than a drink—it’s a ritual, a pause, a companion on life’s journey. En Route Coffee was founded on this belief, crafting specialty coffee for those who embrace movement, curiosity, and the open road. Whether it’s the first sip of the day or a mid-journey recharge, En Route exists to fuel moments of inspiration.
Our collaboration with En Route Coffee began with a shared vision: to create a brand that feels as dynamic and intentional as the people who drink it. We set out to craft an experience that reflects the brand’s adventurous spirit while maintaining the warmth and familiarity of a trusted coffee companion.
Inspired by the rhythm of travel, our approach to the identity blends refined minimalism with tactile warmth. The wordmark carries a sense of motion—clean yet expressive, embodying the fluidity of a journey. A rich, grounded color palette evokes natural landscapes, balanced with typography that feels modern but timeless. Every touchpoint, from packaging to digital, reinforces a sense of movement and possibility.
En Route Coffee is more than a caffeine fix. It’s a brand designed for those always moving forward—one sip at a time.
Coffee is more than a drink—it’s a ritual, a pause, a companion on life’s journey. En Route Coffee was founded on this belief, crafting specialty coffee for those who embrace movement, curiosity, and the open road. Whether it’s the first sip of the day or a mid-journey recharge, En Route exists to fuel moments of inspiration.
Our collaboration with En Route Coffee began with a shared vision: to create a brand that feels as dynamic and intentional as the people who drink it. We set out to craft an experience that reflects the brand’s adventurous spirit while maintaining the warmth and familiarity of a trusted coffee companion.
Inspired by the rhythm of travel, our approach to the identity blends refined minimalism with tactile warmth. The wordmark carries a sense of motion—clean yet expressive, embodying the fluidity of a journey. A rich, grounded color palette evokes natural landscapes, balanced with typography that feels modern but timeless. Every touchpoint, from packaging to digital, reinforces a sense of movement and possibility.
En Route Coffee is more than a caffeine fix. It’s a brand designed for those always moving forward—one sip at a time.
Creative Direction
Paul Kim David Lai
Web
Paul Kim Bronwyn Larsow June Parko
Design
Paul Kim
Illustration
June Parko