About 75% of people are chronically dehydrated. We drink water every day, but we don't drink enough. The team at Basal had created a simple, yet functional product that reminds you to drink at least 2 full liters of water each day. But to convince consumers to choose their bottle out of the hundreds of bottles out there, we created a brand experience that matched Basal’s quality and craft. We worked on the entire brand from start to finish including the brand strategy, the name & logo, digital experience, packaging, and more — positioning the experience to be premium and elevated.