Basal

About 75% of people are chronically dehydrated. We drink water every day, but we don't drink enough. The team at Basal had created a simple, yet functional product that reminds you to drink at least 2 full liters of water each day. But to convince consumers to choose their bottle out of the hundreds of bottles out there, we created a brand experience that matched Basal’s quality and craft. We worked on the entire brand from start to finish including the brand strategy, the name & logo, digital experience, packaging, and more — positioning the experience to be premium and elevated.

Services

Go-to-Market Strategy
Brand Strategy
Brand Identity System
Product Development
UX/UI Design (Web)
Art Direction
Copywriting
Social Media Strategy
Packaging Design

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Basal-Website
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Visit basalgoods.com to see more.

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