Work
SAMMEE
Home is where the boba is.
SAMMEE
When the pandemic began in 2020, the simple joy of grabbing boba with friends came to a halt. SAMMEE set out to bring that moment back into the home. With cafés out of reach, home kitchens became places of connection and play.
The idea was simple. Make it easy for anyone to craft café-quality drinks without leaving the house. What started as a kit became a spark for a new ritual.
Sunday® partnered with SAMMEE to shape a brand that feels fresh, playful, and rooted in culture. From packaging to identity, we built a system that makes every cup feel like a moment worth sharing.
When the pandemic began in 2020, the simple joy of grabbing boba with friends came to a halt. SAMMEE set out to bring that moment back into the home. With cafés out of reach, home kitchens became places of connection and play.
The idea was simple. Make it easy for anyone to craft café-quality drinks without leaving the house. What started as a kit became a spark for a new ritual.
Sunday® partnered with SAMMEE to shape a brand that feels fresh, playful, and rooted in culture. From packaging to identity, we built a system that makes every cup feel like a moment worth sharing.
When the pandemic began in 2020, the simple joy of grabbing boba with friends came to a halt. SAMMEE set out to bring that moment back into the home. With cafés out of reach, home kitchens became places of connection and play.
The idea was simple. Make it easy for anyone to craft café-quality drinks without leaving the house. What started as a kit became a spark for a new ritual.
Sunday® partnered with SAMMEE to shape a brand that feels fresh, playful, and rooted in culture. From packaging to identity, we built a system that makes every cup feel like a moment worth sharing.